Cart abandonment: why 7 in 10 shoppers leave
Roughly seven in ten people who add something to a cart never check out. For a store doing $50k a month, that's a lot of money sitting in abandoned carts.
Why they leave
Shipping surprise is the big one. The total jumps at checkout and they bail. Being forced to create an account is another. And plenty of people just browse, compare prices, or use the cart as a wishlist.
The recovery flow that works
Three emails, spaced out.
First, about an hour later. Friendly, light, with the actual items they left. Still thinking about it?
Second, a day later. Social proof. Reviews, ratings, others bought this too.
Third, three days later. The nudge. A time-limited offer or free shipping kicker on that order.
The key is the product images and prices in the email. A generic "you left something behind" gets ignored. The specific item, in their size, at their price, gets clicked.
What most brands get wrong
They send one email, three days too late, with no product detail, and wonder why it flops. Or they hit the discount button every time and train customers to wait for a sale.
Done well, a cart recovery flow brings back 3 to 5% of abandoned carts. That's revenue you already earned. It just needs the right nudge to come home.
Want your cart recovery set up properly? Book a free audit and we'll show you the flow that fits your store.
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