The operator
These are the repeatable workflows that keep an ecommerce brand running. We don't sell secrets — but we don't publish the recipe either. Here's what each play covers and what you get.
◇ Email flows
Six flows, always running. We set them up, we write the copy, we watch the numbers.
A 4-email introduction to your brand. Your voice, your products. Not a template.
Three emails with the actual items they left — at 1hr, 24hr, and 72hr. Dynamic product pull from your store.
Shipping updates, review request, and one well-timed cross-sell — not a catalogue dump.
Customers dormant 90+ days get a re-engagement series. If they still don't open, they're sunset — protecting your sender reputation.
Viewed a product, didn't add to cart. One email within 4 hours. Low pressure, high intent.
Seasonal, product launches, VIP early access, replenishment reminders. Written monthly to your calendar.
◇ Customer intelligence
Most stores treat every customer the same. We don't.
Every customer gets scored on recency, frequency, and spend. Five tiers — from champions to churned.
Champions get early access. Loyalists get cross-sells. At-risk get a retention offer. Churned get re-engagement or sunset.
Monthly customer breakdown. Who's in each tier, what changed, what that means for revenue. One page.
Your top 10–15% of customers typically drive 40–50% of revenue. The cheapest revenue lever in ecommerce.
◇ Support triage
Most tickets are the same five questions. We answer those. You keep the rest.
Where's my order, returns, sizing, restock questions — answered from your catalogue and policies.
Money, complaints, judgement calls. The agent drafts a reply. You review and send.
Weekly digest: volume, resolution rate, common themes. Charts, not paragraphs.
60–70% of tickets resolve without a human. Hours back every week.
◇ Stock visibility
Inventory isn't an ops problem. It's a cash problem. Most stores buy too much of the wrong thing and run out of the right thing. We make inventory a financial lever, not a fire drill.
Standard ABC ranks by revenue. We layer in order frequency, margin, and customer concentration — so you know which SKUs earn their shelf space.
Velocity-based alerts per SKU. Flagged before it hits zero, not after the customer tells you.
Products sitting 90+ days without movement are trapped cash. Flagged with a recommendation — discount, bundle, or write off.
Velocity-based reorder suggestions with lead times. Reorder before the curve, not after the stockout.
◇ Supplier management
The agent chases your suppliers. You approve the commitments.
Delivery In Full, On Time — tracked per supplier. The chronic offenders get flagged before they hurt you again.
Who delivers when they say they will, who's quietly slipping. Numbers, not gut feel.
The money sitting with suppliers on returns, credits, and short shipments. Chased until it lands back in your account.
The agent emails your suppliers, follows up, gets answers. Money and commitments always come to you for approval.
◇ SEO monitoring
Your store leaks rankings over time. We find where and tell you how to fix it.
Broken links, missing meta, slow pages, content gaps. Ranked by impact — fix what matters first.
Three competitors, tracked monthly. What they're ranking for that you're not.
Pages sitting on page 2 for high-intent terms. Small fixes that push them to page 1.
Monthly report: what changed, what to fix, what's working. No jargon.
◇ The founder's numbers
You build the product. We run the numbers.
Cash in, cash out, what's eating your margin. Plain English, no accounting degree required.
One view across Shopify, Klaviyo, ads, and marketplaces. No more pulling numbers from four places.
Every KPI gets a sparkline. Read the whole thing in two minutes.
Before each pack: "Anything you want us to dig into this month?" You tell us, it goes in.
Free 30-minute audit. We'll look at your store and tell you which play would move the needle first.
Book a free audit