◇ Run

What the operator does while you sleep.

Tickets answered 24/7 from your own catalogue. Where's my order, returns, sizing. The tricky ones come to you.

Welcome, cart recovery, win-back, post-purchase. Written in your voice. Running every month.

Your customers, scored. Champions, loyalists, at-risk, churned. Each bucket gets a different play.

Stock alerts before you run out. Reorder suggestions. Daily digest of what shipped and what's stuck.

◇ Manage

What the operator takes off your plate.

The agent chases your suppliers — DIFOT, lead times, returns, credits. Money and commitments come to you for approval.

Where the money went, what's eating your margin, sales by channel. Plain English — no accounting degree required.

Weekly crawl. Ranking gaps. Quick wins. Content ideas that match what people actually search.

Shopify + Klaviyo + GA4 in one view. Revenue, margin, campaigns. Weekly trend reports.

◇ Track

What should you be performing at? Industry averages, healthy DIFOT, healthy margins. Know where you stand.

That's what the audit is for. Free 30 minutes, honest feedback, and you keep the plan either way.

◇ Advise

Not a newsletter. Not generic tips. A read of your actual store — one actionable recommendation per week, backed by your data.

Every Monday: one thing worth doing, backed by your numbers. Could be a customer segment to target, a supplier to chase, or a product to promote.

At the end of each month: what moved the needle, what didn't, and the three things to focus on next. No 40-page deck.