Cart abandonment: why 7 in 10 shoppers leave
Roughly seven in ten people add something to a cart and never check out. Here's the recovery flow that actually works — and what most brands get wrong.
Ecommerce operations strategy: what's actually draining your store
The four problems quietly draining your store — the numbers, stock, support, and knowing if you're doing OK. And the order to fix them.
DIFOT: the supplier scorecard your store is missing
The two numbers that turn "a bit flaky" into something you can act on. Why most stores never run it, and how to start.
AI automation for ecommerce: what's actually worth it
Every software company is selling you AI right now. Most of it is noise. What actually moves the needle — and what to skip.
Klaviyo is not your email strategy
Klaviyo builds the flows. It doesn't write the emails, segment your customers, or watch your SEO. The gap most stores miss.