About

Operators, not consultants.

We run AI in production every day. No decks, no theory, just systems that ship and stay live.

◇ Why we started

Every founder runs the same race. Sales are fine, but the admin never stops.

Support tickets, stock checks, abandoned carts, the monthly numbers. It's the boring 70% that eats the day, and it's the part nobody signed up to do.

The tools already exist. Shopify, Klaviyo, Xero, Gorgias. The problem isn't the tools, it's that nobody has time to actually run them. So we built an operator that does.

◇ Why Relay

Built for ecommerce, not enterprise.

Four things that matter to a founder, not a procurement department.

Australian data

Your customer data never leaves the country. Privacy Act by default, not an add-on. No offshore AI training on your orders.

You own everything

The flows, the segments, the reports. We build it, it's yours. We'd rather earn the retainer every month than trap you in a contract.

Human in the loop

The agent runs the 70%. The 30% that needs judgement — refunds, complaints, strategy — comes to you for approval. Nothing ships without it.

Plugs into your stack

Shopify, Klaviyo, Xero, Gorgias. No replatforming. No new tools to learn. Relay sits on top of what you already use.

◇ We believe

AI should run the boring stuff. Not make the decisions.

You should see everything it does

Every email sent, every ticket answered, every report generated — logged, visible, undoable. No black box.

Your data should stay here

Australian infrastructure. Australian privacy law. Your customers' purchase history isn't training some model in another country.

Tell us about your store.

A free 30-minute audit. We'll tell you straight what's worth automating and what isn't.

Book the audit