How it works
Every ecommerce founder hits the same wall: too many systems, not enough hours. Relay sits between the chaos and the outcome — an operator that does the repetitive work, surfaces what needs your attention, and keeps the store running while you sleep.
Before Relay
Relay steps in
Better than spreadsheets.
Cheaper than an ops hire.
Safer than an agency black box.
After Relay
The three gaps
Most founders try to fix one gap and wonder why nothing changes. The store needs all three closed — and they feed each other.
You can't fix what you can't see. Most founders don't know their margin per SKU, their stock turn rate, or which customers drive profit — until something breaks. We surface the numbers that matter, in one place, updated live.
Manual spreadsheets can't keep up with hundreds of SKUs, multiple suppliers, and seasonal swings. We forecast demand, time reorders, and plan campaigns against your actual calendar — not gut feel.
Marketing runs a promo on a product that's about to stock out. Ops doesn't know. Finance wonders why margin tanked. We give every function the same numbers — so decisions are aligned, not reactive.
Closing one gap without the others is like fixing a leaky tap while the roof's caving in. Visibility feeds planning. Planning enables collaboration. All three together is what turns a chaotic store into a machine.
How we work
Relay does the 70% that's repeatable. The 30% that needs judgement — money decisions, complaints, strategy — comes to you with a draft. You review and send. You never lose control.
Email flows, RFM segments, support triage, inventory alerts, SEO monitoring, board pack prep. Always on. You don't touch it unless you want to.
Refunds, complaints, pricing decisions, strategy calls, supplier negotiations. The agent drafts the response. You approve. Nothing financial or sensitive leaves your hands.
Free 30-minute audit. We'll map your gaps and tell you which one to close first.
Book a free audit